12/16/2023 0 Comments Datalayer push![]() ![]() Here’s an important point for you before we get down to business: Although dataLayer won’t perform anything magical by itself, you can follow along with our Free Shopify GTM Course on Youtube to discover more about how to utilize it in the best way possible. You will get the code blocks and also our support with Google Tag Manager, in addition to the GTM variable names and a guide on how to use these data layers. You can find two different data layers (purchase + product) for your Shopify store in this page. That’s why we have created open-source Shopify data layers for all Shopify merchants to use at no cost! However, if you drill down through the tags, in Google Tag Assistant, you can see this. I had already been using this extension, but did not see my custom data layer variables. Shopify doesn’t have data layers by default. There is a Chrome extension called Google Tag Assistant that allows you to check if tags are getting fired as well as inspecting data coming through the dataLayer. To help you make the most of your tracking experience, we have created a custom code block that will allow your Google Tag Manager to read & process your purchase and product page data on your Shopify store. Data layer is one of the most important aspects of data tracking & analytics. subscribe ( " product_viewed ", ( event ) => ) analytics. When the event triggers, it pushes the event to the dataLayer. However, if you want to track customer events that aren't part of the standard events offering, then you can publish your own custom events from liquid template files.īelow is an example of subscribing to the standard “product_viewed” event, which indicates when someone views a product. You can subscribe to customer events using the GTM dataLayer in your custom pixel code.īy default, there's a set of standard customer events that you can subscribe to. ![]() Subscribe to customer events and push to GTM’s dataLayer
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